Career Distinction Blog

Web 2.0 and Your Personal Brand

Posted by William Arruda

Web 2.0 is important to you personal brand because it enables both individuation and connectedness. We stand out by what makes us unique, yet we forge bonds with those who share the same interests, passions and goals. Web 2.0 creates a space for self-disclosure (personal brand expression) and voyeurism (evaluation peers, connecting with partners). This supports many aspects of the personal branding process we describe in Career Distinction:

• being recognized for our individuality
• connecting with others who share our passions, dreams or attributes
• experimenting/taking risks and moving outside our comfort zones
• learning about ourselves from interacting with others (often strangers)
• developing visibility of our unique promise of value among members of our brand communities

Web 2.0 has made the internet an indispensable tool for career management. Have you taken advantage of all Web 2.0 has to offer?

Martin Yate Interviews William Arruda and Kirsten Dixson about Career Distinction

Posted by Kirsten Dixson

As part of our monthly Reach Branding Club teleseminar series, the tables turned and Martin Yate interviewed us about Career Distinction: Stand Out by Building Your Brand. We are honored that Martin wrote the foreword for our book and took the time from writing his best-selling Knock 'em Dead series of books to facilitate today's call.

If you missed our lively discussion or would like to re-listen, here is the recording with a link to download the mp3 for your iPod.

Enjoy!

Our next teleseminar is June 6, 2007 at Noon Eastern time. If you register to download an excerpt from Career Distinction, you will be on our email list and will receive an invitation to this (as well as news of other events). Of course, you may easily unsubscribe at any time.