Second Online Identity Certification Program Begins October 9th
Posted by Kirsten Dixson
Are you a career services provider who needs to learn everything there is to know about helping your clients and candidates with the fact that they will be Googled in the hiring decision process and in networking situations? If so, are you happy with your own online identity so that you may credibly help others with theirs?
The response to Reach's pilot certification program for Online Identity was incredible. We sold out with 40 participants. It's great to see that so many career management experts understand that online identity is now a critical competency in our profession.
Many people are talking about online identity. Now, you have the opportunity to take action and differentiate yourself from other coaches, resume writers and career management consultants--while increasing your income. And, don't worry, you do not have to be a programmer to be effective.
As a founding partner of Brandego, I have devoted the past three years to defining the gold-standard in Web portfolios and blogs to clearly express people's personal brands. Now that Brandego is a division of Reach, we are ready to evolve our model and extend the impact of our proven process by certifying forward-thinking professionals like you.
Reach is the only source for this innovative training, and in this five-week program you will learn how to:
- Analyze your client's baseline online identity and determine where they are on the digital scale
- Use personal branding to develop stand out websites and blogs
- Determine who should have a website or blog or both
- Plan content and information architecture
- Develop a design brief and collaborate with professional designers
- Set up and custom brand a TypePad blog
- Partner with top-notch designers and programmers to develop a website
- Write copy for the web
- Leverage custom web design to develop a suite of brand identity materials
- Package and sell online identity offerings to increase your revenue
- Use Basecamp to seamlessly manage these projects
- Help your clients extend their brands online beyond their primary site
- Implement the critical basics of search-engine optimization and marketing
- Choose and register the right domain name
- Handle hosting and maintenance
- Work with clients who have digital dirt
Since you are Googled every day as prospective clients and partners evaluate you, you will go through this program working on improving your own online identity.
All live training sessions will be conducted via webinar with audio on our telephone conference line. Each call will be recorded.
This program also includes two on-demand modules and documentation for future review. We will update materials as technology changes. You will also participate in an annual re-certification program (just $97 to attend a live webinar) to ensure that you are on top of the latest developments in online identity.
To ensure that Brandego and Reach continue to be associated with quality Web development, those who become online identity certified will have their first independent project reviewed by us. We will provide a written assessment of what was done well and where there are opportunities for improvement. It is expected that recommendations will be implemented.
Those who complete this program and demonstrate that they understand how to create a stellar, on-brand web presence, will get access to:
- Brandego's design and programming resources
- Listing on Brandego website (those who are dually certified in personal branding will be listed as such), benefiting from our online identity PR campaign
- Reach's online identity e-list
- Sample agreements and proposals
- On-demand modules that you can sell (available September 2007) to do-it-yourselfers
- The option to purchase our online identity keynote at 50% off
- The opportunity to partner with other Reach Online Identity Certified providers who can manage parts of the projects that you prefer to outsource
The regular price of this program is $997. You can get early-bird registration now for just two payments of $400 (the second payment will automatically charge to your credit card in 30 days). Reach Personal Brand Strategists get it for $497. Email Kirsten if you are a Strategist who would like to register or if you are interested in becoming a Reach-Certified Personal Branding Strategist. If you sign up for our comprehensive certification program in July, you get this Online Identity Certification program free.
Our September Online Identity Certification Program will sell-out soon. Be an early adopter! Register now!
